http://tubescodecontent.com/2009/12/using-the-herd-to-promote-your-ideas/ Creating Media in Our Digital Age Wed, 12 Jan 2011 12:02:52 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://tubescodecontent.com/2009/12/using-the-herd-to-promote-your-ideas/#comment-31 Jae-E Chung Thu, 03 Dec 2009 05:58:29 +0000 http://tubescodecontent.com/?p=107#comment-31 good to know about the Apple Logo on the back of the screen. I've always been curious why the logo on the back. I am the one of people who bought a macbook when I saw the other people's macbook or the Apple logo on the computer. good to know about the Apple Logo on the back of the screen. I’ve always been curious why the logo on the back. I am the one of people who bought a macbook when I saw the other people’s macbook or the Apple logo on the computer.

]]> http://tubescodecontent.com/2009/12/using-the-herd-to-promote-your-ideas/#comment-30 Russell Lemler Wed, 02 Dec 2009 15:33:39 +0000 http://tubescodecontent.com/?p=107#comment-30 It's certainly true that the Apple Logo on the back of the screen is for others to see, not the computer owner. I hadn't thought about the white earphones having a similar purpose. Sharfstein and Stein (American Economic Review, 1990) have an important paper on herd behavior in the financial industry. Earls applies many of the same thoughts to marketing and consumer behavior. It’s certainly true that the Apple Logo on the back of the screen is for others to see, not the computer owner. I hadn’t thought about the white earphones having a similar purpose. Sharfstein and Stein (American Economic Review, 1990) have an important paper on herd behavior in the financial industry. Earls applies many of the same thoughts to marketing and consumer behavior.

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