Using the Herd to Promote Your Ideas
Getting our ideas into the public sphere isn’t much of a problem. Start a blog and start typing. But how do we make them take hold in the collective imagination and develop a life of their own.
Getting our ideas into the public sphere isn’t much of a problem. Start a blog and start typing. But how do we make them take hold in the collective imagination and develop a life of their own.
How do we engage online audiences so that they advocate our cause? What do we do if they steer off message? And what do carrotmobs have to do with any of this.
Each morning, Alfred Sirleaf combs through the day’s news and writes headlines and stories on a giant chalkboard. It’s the world’s least likely, most popular blog.
How a 12-character message — “Jia Junpeng, your mother wants you to go home to eat” — became a Chinese Internet sensation, attracting 300,000 comments in a day.
Vote Report India demonstrates how to crowdsource election events and provide coherent feedback.
Five easy pieces… or some of what I read in the news today.