Many major corporations including Microsoft and Wal-Mart are asking the public where to direct philanthropic initiatives- but to differing degrees.

MySpace collaborates once again with Facebook in hopes of differentiating from the social network and being known as a social entertainment port.

By analyzing past successes and listening to its audience, the IRC has developed a particularly effective web strategy. Nonprofits seeking to increase their online presence can take some pointers from the IRC’s best practices.

The first issue of the magazine, which was posted in July 2010, clearly announced the type of target the Jihadi editors were looking for: provide bomb instructions and offer English translation of Osama Bin-Laden speeches to young American and British readers.

Proctor & Gamble promotes its responsible image through blogs (and hopefully helps people too!)

That made me think of Apple’s strategy. They make you “ideolize” in January what they will have you “despise” in December…

What is the best way to leverage the branding, marketing and communications possibilities provided by social networking tools? Faris Yakob has a surprisingly simple answer.

How do we engage online audiences so that they advocate our cause? What do we do if they steer off message? And what do carrotmobs have to do with any of this.