Compared to Iran, Twitter was not especially useful in the aftermath of the Haiti earthquake. Joshua Keating of Foreign Policy and Andy Carvin of NPR’s social media desk discuss why some tools prove useful in crisis situations and not in others.
Two posts on Billboard ask whether Twitter’s the next Second Life, a greatly hyped but eventual niche technology that fades from mainstream imagination.
The first, while admitting success for some brands like Dell, is decidedly negative:
Like Second Life, Twitter has become a wasteland for brands. Verizon, a company that spent more than $1 billion on advertising