The first issue of the magazine, which was posted in July 2010, clearly announced the type of target the Jihadi editors were looking for: provide bomb instructions and offer English translation of Osama Bin-Laden speeches to young American and British readers.

Proctor & Gamble promotes its responsible image through blogs (and hopefully helps people too!)

Many small- and medium-sized non-profits have been criticized for their inefficient and outdated methods of advocacy. What does it look like when organizations start taking social media and technological innovations by the reins?

Getting our ideas into the public sphere isn’t much of a problem. Start a blog and start typing. But how do we make them take hold in the collective imagination and develop a life of their own.