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• Michael Cervieri wrote a new blog post: Aardvark and the Synaptic Web   2 weeks, 6 days ago
  

• Michael Cervieri wrote a new blog post: Why Tech Tools Work in Some Crises but not Others   3 weeks, 5 days ago
  

  Compared to Iran, Twitter was not especially useful in the aftermath of the Haiti earthquake. Joshua Keating of Foreign Policy and Andy Carvin of NPR’s social media desk discuss why some tools prove useful in crisis situations and not in others.

• Michael Cervieri wrote a new blog post: Is the Twitter Cup Half Empty or Half Full?   4 weeks ago
  

  Two posts on Billboard ask whether Twitter’s the next Second Life, a greatly hyped but eventual niche technology that fades from mainstream imagination.

  The first, while admitting success for some brands like Dell, is decidedly negative:

  Like Second Life, Twitter has become a wasteland for brands. Verizon, a company that spent more than $1 billion on advertising

• Michael Cervieri wrote on their own wire:   4 weeks, 1 day ago
  

  Branding Nations through Search Results

  A little fun I had over at ScribeMedia.org

• Lauren Klein and Michael Cervieri are now friends   4 weeks, 1 day ago

• thines and Michael Cervieri are now friends   1 month ago